Revenue operations: the strategic convergence of sales, marketing, and customer success.
In the past, sales, marketing and customer success teams have relied on separate tech stacks and systems leading to big disconnects in data. That disconnection results in teams bringing their own reports to the table, wasting time trying to validate and compare data, and ultimately the inability to make informed and accurate decisions
Revenue Operations definition:
“Revenue Operations (RevOps) is the alignment of sales, marketing and customer success operations across the full customer life cycle to drive growth through operational efficiency and keep all teams accountable to revenue.”
Imagine you’re the CEO of a B2B company. You invest $X million in sales and marketing resources and currently get $Y revenue. Wouldn’t it be great if you get more revenue out of that investment? RevOps, simply put, is potentially a way to unlock that growth.
Flaps vs Status Quo
Shared truth among departments